Friday, August 6, 2010

Click and Add Value

Many people forget that one of the biggest advantages of the web to traditional publishing is its interconnectedness. The web allows for easy sets of links to be added to stories that can help build information around content.

It exasperates me when I see web journalists re-write press releases rather than linking to the original and trying to add something unique.

A journalist shouldn't be a stenographer, if they are then perhaps they are in the wrong profession.

A couple of examples of publications that do it well:

And those that don't:

Posted via email from fakingIt

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